Saturday, February 9, 2008

Public awareness and education program





as it is a new product, i feel before i come up with campaigns, i need to make sure that my consumers are aware of the new product and educate them about how it is used. all these years consumers used to squeese toothpaste out of tubes, in order to change the consumer behaviour, this education program will ensure they know about the new product and how convenient it is to use.

Thursday, January 17, 2008

Sunday, December 23, 2007

The Powerpuff girls series for kids


The powerpuff series from colgate are 3 toothpastes in 3 different flavours for kids. Each character goes with different flavours, Blossom(Strwberry), Bubbles(icy cool), Buttercup(lime).

Tuesday, December 11, 2007